An Insight Look Into A Million Dollar Copywriter Career
Posted: Thursday, April 29, 2010
by Pete Godfrey
Hotline Marketing
Being a professional writer, I can't wait around hoping that inspiration will strike. I've got to sit down and start writing. This takes discipline and I'm not always successful. There are so many other things that beckon me, calling me away from my work. Most days I hold firm and don't give in to my lazy-ass self. I give myself a little pep talk; remind myself of all the good things coming my way and how they'll keep coming if I keep writing. As I said, most days it works and this really takes my copywriter career to the next level.
This can go on for days. I keep busy, but on the wrong jobs. I do the jobs that I want to do. Trouble is, doing this can become a habit; and habits take time to break.
When I notice this happening I start to question my motives. Why am I delaying? 90% of the time, it's because I haven't done my homework. All that prep work that goes into a job. When I become aware of the problem, I try to fix it. So in these cases, I get back to the big pile of stuff the client has sent me and I begin searching for clues.
Writing great copy depends on great preparation. And many times, you have to let your ideas simmer away in the background; your mind percolating the brew of information into a dynamite promotion.
So procrastination isn't always bad. You do need time to prepare and digest. The trick is knowing the difference between being under-prepared and putting it off. It's through experience that you get to know the difference. Self-awareness can be a wonderful thing.
Pete Godfrey came from being a rebel without a clue to one of the most in demand and highest paid Copywriters and Sales Strategists in Australasia. If you are serious about your copywriter career you'll find there's a whole smorgasbord of ideas available in his FREE report "The Ultimate Copywriting & Marketing Secret" at petegodfrey.com which reveals some of his most covert mindset, copywriting and marketing secrets to increase the profitability of your business.
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